App Store Optimization (ASO) for Mobile Apps
App Store Optimization is the mobile-app equivalent of SEO — improving how your app ranks in App Store and Google Play search, and how well its listing converts browsers into installs.
We research the keywords people actually use to find apps like yours, then optimize the title, subtitle, description, and metadata within each platform's specific rules and character limits. We also look at conversion elements — screenshots, preview videos, icon, and ratings and reviews — since ranking well only matters if the listing then convinces someone to install. App Store and Google Play have different algorithms and metadata fields, so we treat them as two related but separate optimization jobs, not one copy-pasted listing.
Keyword Research for App Stores
Search terms researched specifically within App Store and Google Play search behavior, not generic web SEO keywords.
Listing Metadata Optimization
Title, subtitle, description, and keyword fields optimized within each platform's specific character limits and rules.
Visual Asset Strategy
Screenshots, preview videos, and icon reviewed for how well they communicate value and support conversion.
Ratings & Review Strategy
A genuine approach to prompting satisfied users for reviews, since ratings volume and recency affect both ranking and conversion.
How it Works
Keyword & Competitor Research
We research relevant search terms and see how competing apps are positioned in both stores.
01
02
Listing Optimization
We rewrite and structure your listing metadata and review your visual assets against what the research shows.
Monitor & Iterate
We track keyword rankings and conversion rate on the listing and adjust as the store algorithms and competition shift.
03
Frequently Asked Questions
No honest ASO provider can guarantee a specific ranking — both App Store and Google Play algorithms are proprietary and constantly changing. We optimize toward genuinely improving relevance and conversion instead.
Yes — Apple's App Store and Google Play have different metadata fields, character limits, and ranking factors; Google Play, for instance, indexes more of the long description in search. We optimize each platform on its own terms.
It depends on your app's category competitiveness and current listing state — similar to web SEO, expect it to take sustained effort over weeks to months rather than an instant jump.
It depends on how many keywords, markets, and platforms are in scope. Contact us for a quote.
Yes, we'll need access (or an invited collaborator role) to update listing metadata directly, or we can hand off the recommended changes for your team to implement.
It benefits from ongoing tracking since store algorithms and competition change over time, but we can also do a focused one-time optimization pass if that's what fits your needs — we'll be clear about the trade-off either way.
Start Your Project?
We're happy to talk through your goals and put together a plan — no obligation, no pressure.
Contact Us
