Google Analytics 4 (GA4) Setup & Tracking
Google Analytics 4 (GA4) setup and tracking means properly configuring GA4's event-based tracking model for your site — a meaningfully different structure from the older Universal Analytics — so the data you collect actually reflects what visitors are doing and what's converting.
We set up your GA4 property, install the tracking code correctly, directly or via Google Tag Manager, and configure the specific events and conversions that matter to your business — form submissions, purchases, sign-ups — since GA4's default setup often misses these without custom configuration. We also check that data isn't being skewed by bot traffic or duplicate tracking, a common issue on sites that have had tracking added multiple times over the years.
GA4 Property Configuration
We set up your GA4 property correctly from the ground up, or audit and fix an existing misconfigured setup.
Custom Event & Conversion Tracking
Key actions like form submissions, purchases, or sign-ups are tracked as defined events and conversions, not left to GA4's limited defaults.
Google Tag Manager Integration
We implement tracking through Tag Manager where appropriate, making future tracking changes easier without editing site code directly.
Data Accuracy Checks
We check for duplicate tracking tags, bot traffic inflation, and other common issues that quietly distort GA4 reporting.
How it Works
Tracking Audit
We review your current analytics setup, if any, to identify what's missing, duplicated, or misconfigured.
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Setup & Event Configuration
We configure the GA4 property, install tracking correctly, and set up the specific events and conversions relevant to your business.
Verification & Reporting
We verify data is flowing correctly with real test events, and set up reporting views so the data is actually usable, not just collected.
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Frequently Asked Questions
A straightforward setup can be completed quickly, but auditing and correcting an existing misconfigured account, or setting up detailed e-commerce tracking, takes longer. We'll confirm scope after reviewing your current setup.
Many sites have GA4 installed but not properly configured for events, conversions, or accurate data — the tracking code alone doesn't guarantee useful data. We audit existing setups for exactly these gaps.
Yes, linking GA4 with Google Ads and Search Console is part of getting a complete, accurate picture of your traffic and conversions, and we set these connections up as part of the process.
It depends on how much custom event and conversion tracking your business needs. Contact us for a quote based on your site and goals.
Access to your website (or tag manager account) and your Google Analytics account, plus a sense of what actions matter most to your business — sign-ups, purchases, form fills.
We verify the setup is working correctly and hand over reporting views; ongoing report reviews or management beyond that can be arranged separately.
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We're happy to talk through your goals and put together a plan — no obligation, no pressure.
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